This is a high profile event attracting high ranking Government Officials, Diplomats, Heads of International Organizations, Chief Executives or private, parastatal and Quasi-Government organizations and non-Governmental Organisations.

The official Opening is preceded by a luncheon in honor of the Guest of Honor who is either the Republican President or a visiting Head of State. The sponsorship is for 400 and the luncheon has in the past been sponsored by various institutions.

The sponsorship gives you several benefits including free advertising space on the marquee, the luncheon invitation cards, the menu cards and space in the Main Arena etc. Sponsoring organizations are allowed to give a short speech during the function.

This is a high profile event attracting 150 chief and senior executives of companies and international organizations of your preferred target market. The sponsor will have the privilege of promoting their corporate image through speeches and display of information materials.

This is a high profile event attracting mostly chief and senior executives of companies and international organizations up to 80 people. The sponsor decorates the luncheon room/venue with their adverts and can distribute leaflets and deliver a short speech of about five minutes.

This comprises Zambian popular musicians, solo artists and bands, cultural/traditional dancing troupes, majorettes and motorbike stuntman. The sponsoring institution may choose the best possible way of marketing their products or services.

This is where the VIPs, Cabinet Ministers, Diplomats, Chief Executives etc. sit next to the Presidential dais. Companies can sponsor the tent by writing their company name and logos. This is a vantage point, which is captured live by Zambia National Broadcasting Corporation television during the entire official opening ceremony lasting about two hours.

These are winning awards in 21 Judging categories carrying first and second prizes. The sponsoring company will have its name engraved on a plate attached to the floating trophy and shield. The shield is permanently kept by the winning organization.

This is artwork of portraits of the Republican President and the visiting head of state that is mounted on the performing stage in the Main Arena and the entrance of the staircase to the Presidential Pavilion.

Sponsors will have their company name logos under the portraits. These are very strategically placed advertising spaces.

These are various forms of invitation cards such as the official opening ceremony etc. Sponsors will put their adverts on the reverse side of the cards – distribution up to 5,000 cards.

These are discussions on topical issues in various sectors: such as investment and export promotion, finance, energy, insurance, regional integration, manufacturing, mining (traditional & non-traditional), information technology etc. Organizations will be given the opportunity to address invited key decision makers on themes of their choice in their respective sectors.

These seminars will be held on Wednesday, Thursday, Friday, Sunday and Monday during the show period. The participating company may opt to sponsor a cocktail luncheon on dinner for the invited guests. These seminars are very effective in reaching target clientele. Up to 80 people can be invited.

This is the official catalogue of events, list of exhibitors; it contains messages from the Republican President, Minister of Commerce, COMESA Secretary-General etc. Exhibitors and non-exhibiting companies place full-page adverts. It carries not less than 30 adverts of reputable companies both Zambian and foreign. The catalogue is distributed to all advertisers, exhibitors, hotels, banks, airports etc. Distribution: 5,000 copies.

Adverts that are placed on these wall panels last for one year. As the Trade Fair is now well positioned for high profile business seminars and conferences as well as the grounds are being used for FAZ premier league matches, advertising on these wall panels provides an ideal exposure.

Cost of advertising on wall and Main Arena panels = K1 million per 3m x 3m.

About 1000 VIP’s attend the official opening ceremony. This includes High commissioners and ambassadors accredited to Zambia, senior government officials, and Chief executives from private and parastatal companies. The sponsoring institution is given the privilege to dress the hostesses serving the refreshments in the institutions’ corporate identity, besides hanging banners around the VIP lounge.